Itty Co., Ltd. has been a tax advisory client of Yanagisawa International Tax & Accounting Office. In this share transfer, our group company Yanagisawa Research Institute Co., Ltd. acted as adviser to the seller, providing one-stop support across the group from ongoing tax advice through exit (share sale).

The transaction involved an equity investment by Itty Holdings Co., Ltd., a holding company funded by funds and others to which J-STAR provides investment-related services. M&A Capital Partners Co., Ltd. acted as intermediary.

For details of this transaction, see J-STAR's press release dated January 22, 2018 Please see

Subsequent developments (addendum)

Following growth support from a private equity fund, Itty joined the TV Asahi group in November 2020. On November 12, 2020, J-STAR announced an agreement to transfer all its shares to TV Asahi Corporation am doing.

Furthermore, On July 1, 2025, Ropping Life Co., Ltd., also part of the TV Asahi group, absorbed Itty through a merger. Itty's businesses, brands, and services were retained, strengthening the integrated structure covering product planning, sales, and promotion.