Business and Capital Planning
Turning a business concept into numbers and action
How Will You Grow This Business?
We Help You Work Out the Path.
You have a business idea. You have put together a pitch deck.
But perhaps you have not yet established the basis for your revenue forecast, identified the drivers of growth, or determined how to secure funding.
A business plan is more than a document for investors. It is a navigation chart that helps entrepreneurs decide where to go, what to test, and when to act.
Kenji Yanagisawa, Principal and Certified Tax Accountant, who has also achieved success as an angel investor, works with you across the entire process—from pitch deck reviews to KPIs, financial plans, funding methods, and capital policy.
You Bring the Vision. Together, We Refine the Numbers and Structure.
AI now makes it possible to prepare your own first draft. But you cannot delegate what you want to achieve as an entrepreneur or why you want to pursue it.
We help translate entrepreneurs' own concepts into explanations others can understand and numbers that can be tested.
Review Your Pitch Deck
Whose problem are you solving, and what is it? Why is this team taking it on? We review the structure and explanation of your materials to ensure they convey the business's appeal and the entrepreneur's own experience and strengths.
Choose KPIs Suited to the Business
KPIs measure business progress. For a subscription business, for example, we break revenue and profit down into drivers such as customer numbers, price per customer, and churn, making it clear what to improve.
Build an evidence-based financial plan
Using comparable company and business results, market data, and your own track record, we test assumptions about revenue and costs. We account for differences from other businesses and move beyond a plan built only on hoped-for numbers.
Anticipate When Funding Will Be Needed
We map hiring, development, and sales costs needed for growth against the time until cash comes in. Allowing for delays, we assess when funds will be needed and how much.
Raising Funds Does Not Always Mean Giving Up Equity.
Before considering capital strategy, we examine how to secure funding in the first place. Are grants or subsidies available? Could loans work if repayment looks feasible? We then consider whether equity financing is needed.
| Method | Main features | Points to consider |
|---|---|---|
| Subsidies and grants | Generally do not require repayment and can be used without giving up equity. | Each program has eligibility requirements, screening, and restrictions on use. Many pay in arrears, so we also check how to cover upfront costs and the conditions under which repayment may be required. |
| Borrowing (debt) | Provides funding without diluting share ownership. | Interest and repayment create obligations. We review repayment sources and cash flow as well as growth plans. |
| Investment (Equity) | Ordinary equity investment generally has no repayment obligation and can fund investment in substantial growth. | Ownership is diluted, and investors expect growth in company value and a return on their investment. Funding terms and investor involvement in management also need consideration. |
VC or angel investment can help businesses with long development periods or ambitious, uncertain growth that bank borrowing alone may struggle to support. It is important to match the nature of the funding to the business stage, not just the amount required.
Consider Funding Costs through WACC, Not Just Interest Rates.
Loans carry interest. Shares may not require monthly interest payments, but shareholders still expect a return. In general, shareholders bear greater risk and seek higher returns than lenders. Equity is not necessarily cheaper simply because it does not need to be repaid.
WACC, or weighted average cost of capital, is the weighted average of the cost of debt and equity according to their proportions in financing. It also accounts for the tax benefit of interest payments.
WACC = Debt weight × Cost of debt × (1 − Tax rate) + Equity weight × Shareholders' required return
For example, assuming equal proportions of debt and equity, a borrowing rate of 3%, a tax rate of 30%, and a required shareholder return of 15%, WACC is 8.55%. This illustrates the concept and does not represent financing terms for any particular company.
Subsidies and grants generally sit outside the debt and equity in this formula. If available, they can reduce the amount of external funding needed, but payment timing, eligible expenses, and uncertainty of approval must also be considered.
It can be helpful to first consider available subsidies and grants, then affordable borrowing, and finally equity funding. However, excessive borrowing increases liquidity and credit risks and changes funding costs. For ventures difficult to support with loans alone, equity without repayment obligations may be more suitable.
The availability of the tax benefit depends on profitability and other factors. Especially for early-stage businesses, decisions consider not only WACC but also business risk, cash runway, ownership percentages, and support available from investors.
Look Beyond This Round to Future Funding and Hiring.
Giving away too much equity early. Raising at a valuation too high for the business's progress, making the next round difficult. Granting too many stock options without considering future hires or additional funding.
To avoid such situations, we use financial projections to clarify the amount to raise, company valuation, founder and investor ownership, and stock options. Where appropriate, we also consider introductions to venture capital firms or angel investors.
Plans are useful precisely because things do not go according to plan.
New businesses rarely follow their original budgets exactly. They may underperform or outperform expectations.
When KPIs connect to financial figures, you can discuss which assumptions proved wrong and what to try next. Compare budgets with results and revise hypotheses. We help turn your business plan into a guide for everyday decisions, rather than a document that is filed away.
Explore the Possibilities Alongside the Entrepreneur.
Kenji Yanagisawa, Principal and Certified Tax Accountant, is also an angel investor. Where he believes in a business and its team, he may consider investing personally.
Advice and support are separate from investment decisions. A support agreement is not a condition of investment and does not guarantee investment or fundraising.
Reference:Small and Medium Enterprise Agency "Financial Issue Resolution"／Japan Finance Corporation: Key Points for Managing a Business After Launch
Choose How You Would Like to Consult Us.
Consult Directly with Kenji Yanagisawa, Principal and Certified Tax Accountant
Normally JPY 55,000 for 60 minutes, the entrepreneur consultation is JPY 33,000. Our principal and tax accountant, Kenji Yanagisawa, will speak with you directly online or in person.
Where consumption tax applies, it is included in the displayed price. Where export exemption applies, the full displayed amount is the consultation fee. Your total payment remains the same in either case.
You will proceed to the card payment screen. After your application, we will arrange the consultation date, time, and format.
Start with an Email Inquiry
If you are unsure whether your matter is within scope or whether this is the right stage to seek advice, please email us first. We will review your inquiry and reply. If specific advice is needed, we will recommend a paid consultation.
There is no charge for submitting an inquiry. Please also use this form if you prefer to pay by bank transfer.
As a consultation bonus, you will receive a PDF of “Accounting Revolution,” a system our company developed in 2008 to improve accounting efficiency in any business. One-off consultations are welcome. We will explain ongoing support, its fees, and how to receive the PDF separately.